REDEFINING SERVICE IN REAL ESTATE MARKETING
Selling a home in today's market can be challenging- POGI Realty understands that. While the market can be challenging, hundreds of homes are sold each week in the Greater Houston Area. What's the difference between selling your home or failing to do so? The Details! Whether it's our proven sales approach, effective marketing campaigns, or utilizing our extensive network, at POGI Realty no detail is overlooked. We pride ourselves in the use of technology and innovation to maximize the exposure of your home. We created this guide to help educate you as a Seller, and empower you to make the right decision when selecting the best brokerage and agents to market and sell your home.
FIRST STEP TAKEN DURING THE HOME BUYING PROCESS
56% internet (home searches & research)
17% realtor
7% call on yard sign
6% contacted a lender
5% friend | relative | neighbor 3% open house
2% new builder
1% local newspapers & magazines 1% knew the seller
1% home buying seminar
1% other
Source: National Association of REALTORS® | PROFILE OF HOME BUYERS 2013
OUR TEAM OF NEW HOME MARKETING PROFESSIONALS MAKE YOUR HOME(S) STAND OUT!
see for yourself...
01/ TEAM APPROACH
02/ PROFESSIONAL PHOTOGRAPHY
03/ LUXURY YARD SIGN AND POST
04/ 24/7 INFORMATION SIGN RIDER WITH QR CODE
05/ DISTINCTIVE BROCHURES PROFESSIONALLY PRINTED
06/ CUSTOM WEBSITE SPECIFIC TO THE PROPERTY
07/ PAY-PER-CLICK CAMPAIGN:
» facebook
» google
» bing
» yahoo
08/ PREMIER EXPOSURE ON OVER 70 NATIONAL REAL-ESTATE SITES:
» zillow.com
» realtor.com
» trulia.com
» homes.com & more!
09/ VIDEO TOUR MARKETING
10/ JUST LISTED MAILING
11/ JUST LISTED MEGA OPEN HOUSE
12/ TOP LOCAL AGENT PREVIEW E-MAIL
13/ LOCAL BROKERAGE NETWORK
14/ NATIONAL AND INTERNATIONAL BROKERAGE NETWORK
15/ PRE-MARKETING E-MAIL BLAST TO OUR DATABASE 16/ PROSPECTING THE POGI REALTY BUYER DATABASE
17/ STAGING OR VIRTUAL STAGING FOR TOP DOLLAR
18/ HOME WARRANTY COVERAGE DURING LISTING PERIOD
19/ BROKER TOURS
20/ ACCURATE FEEDBACK
21/ NEW HOME PROGRAMS:
» Seller’s Assistance Program »Lease Buyout Program »Guaranteed Buyout
NEW HOME PROGRAMS | 21
Seller’s Assistance Program
Seller’s pay only 3% maximum commission when selling their existing home with POGI Realty. No need to wait for a rebate after closing. We provide the savings up front allowing the seller to keep money in their pocket.*
*Conditions Apply
Lease Buyout Program
POGI Realty will buy the prospective buyer out of their current lease agreement so that their new home may be purchase today.*
Guaranteed Buyout
POGI Realty assist the seller(s) with a stress free process of not having to worry about paying 2 mortgage payments, 2 moves, or losing incentives on new home purchase. We’ll purchase the seller’s home for a percentage of its market value.*
HOME SALE TIMELINE
pre-listing
schedule an appointment
meet with POGI Realty
discuss best strategy for selling
formal listing presentation
executed sales agreement property
evaluation | appraisal
design team walkthrough
market analysis completed
sales price established
listed and active
marketing campaign started
professional photography taken
signs installed
submitted to multiple listing service
property website launched property brochure delivered
direct mail campaign launched
print campaigns launched telephone campaign started
e-mail campaigns started
office preview, broker preview
mega open house
progressive home tours
under contract
offer(s) received
offer(s) negotiated
offer accepted
back-up offer(s) accepted
inspections & disclosures completed
appraisal completed
contingencies removed
property closes
refer friends to POGI Realty
REQUEST INFORMATION
Have a question? We are here to help. Send us a message and we’ll be in touch.